Brand refresh for THE STRAT, starting with redesigning their hotel guest newsletter (1/2.)
Brand refresh for THE STRAT, starting with redesigning their hotel guest newsletter (2/2.)
TRUE Rewards is the loyalty program for all GOLDEN Entertainment properties (THE Strat, Arizona Charlie's, PT's Taverns, Aquarius & Edgewater, etc.) Our team was tasked with a brand refresh for the TRUE Reward's keyart. My concept was chosen as the new direction for our loyalty program campaign moving from late 2024 forward.
BEFORE (OLD BRANDING)
AFTER (MY BRAND REFRESH)
SMOKE is an upcoming high-end apparel brand with a focus on streetwear and athleticwear.
I was tasked with designing the initial logo and brand concept.
It was so well-received, I was given the responsibility of taking lead on apparel design, and all things related to SMOKE.
The following images are excerpts from the brand deck I created for the client.
