SMOKE CO. was an upcoming high-end streetwear fashion brand that I helped create from the ground up. When they came to us, all they had was their brand name and an idea of the fashion they wanted to create. Inspired by their desire to be sold at music festivals and compete alongside brands like Supreme, Stüssy, and RIPNDIP, they sought to become a recognizable, limited-drop fashion brand. Below you will see the entire brand deck that I designed for their launch.
Below is a car wrap I was tasked with designing for their brand launch campaign.
The idea was to use this for a guerrilla marketing tactic.
The idea was to use this for a guerrilla marketing tactic.
Below are all of the clothing designs that I created for SMOKE's initial "Iconic" clothing drop. I was tasked with creating an entire lookbook with as many basics as possible for them to choose from for this launch drop. The other goal was to create designs they could keep as part of their basics-branded items, which would always be in stock, no matter the season.
